Pharma Concepts

concepts or “AD cepts” created for new business and new campaign ideas for existing clients.

EPIPEN

EpiPen is an Epinephrine auto injector used to immediately counter the symptoms of the condition known as anaphylaxis or anaphylatic shock. Anaphylaxis can occur at any time, without warning, after eating foods such as seafood, peanuts or from an accidental insect bite. once the injection has been administered to the thigh, EpiPen gives the patient anywhere from 15 to 30 minutes to seek medical attention at the nearest emergency room.

Seasonique

Seasonique was created as a continous birth control pill to give women only four periods a year, or one per season. this unique benefit of only four periods a year, gave women a new found freedom to make plans without having to factor in the need to “plan their way around” their time of the month.