about

“IF YOU WANT TO RUN WITH THE BIG DOGS..THEN YOU’VE GOT TO THINK LIKE a BIG DOG...”


...so the saying goes...I’ve cleaned it up a bit, but the point that my colleague was making after selling my first campaign at JWT, was a point not wasted on me. If you poses an innate understanding of how to position and sell anything, you’ll make it.

My resume will show you where I’ve been and what I did there.

Successful concepts “with legs” that became long running campaigns from tech to pharma. Created imagery that was ownable and wrote copy that spoke from the heart and brought you in. It will show you the awards won, the skills I excel at and some, maybe not as well as others.

 
Photograph by Director Jeremiah Chechik of his dog buster

Photograph by Director Jeremiah Chechik of his dog buster

I believe in finding and surrounding myself with those brilliant people who are sooo much better at something that I am. I know what I’m good at, but I’m also smart and humble enough to know when to get out of the way and let that person do their thing and I’ll learn from them.

I believe in transparancy and thinking BIG. Big ideas begin at “35,000 feet,” the minutiae will always follow. But to create the groundwork, the solid foundation of an idea, takes time and the ability to see, parse and analyze the entire scope of information.

 It’s not as hard as it sounds. And not as easy as it looks.

Another skill set I have developed is helping people and animals as an energy healing practitioner. For more information, Please visit me at life As Balance.