Brand concepts
Concepts or “ad cepts” created as new campaign ideas for new business.
as a brand, Minwax was in search of a better way to talk to the dyi base of their loyal consumer following. The “my Minwax masterpiece” campaign idea was created to show the consumer that no matter what they had in mind to build or make, minwax made a product that would help them make it every bit as special as they had envisioned it to be.
the campaign was designed to feature actual minwax consumers showcasing their latest achievements. proving that anyone can create a masterpiece with minwax brand products.